Monday, May 25, 2020

Female Breast Cancer Awareness Female And Female Anatomy

Female Breast Cancer Awareness Introduction: Breasts are a natural organ in the male and female anatomy. It is a structure that is mainly used in the production of milk; to lactate. The female breasts are mainly composed of adipose tissue which contains a high amount of fat cells. The adipose tissue is not only contained within the axillary area of our thoracic cavity, but it also extends superiorly to the collarbone and inferiorly down to our ribcage as well. In women, within our breasts, we have lobules which are connected by the milk ducts that give us the ability to lactate milk exiting through the nipple making it possible for females to nurse. The location of those lobes and lobules are scatter within the fibrous and adipose tissue within our thoracic cavity. The breast anatomy of the male is fairly similar with the exception of the lack of lobules that are needed for lactation. The way nutrients are delivered to the milk in the breasts are from the blood supply traveling within the internal mammary artery which is jus t slightly beneath the breast tissue. Becoming informed about this inevitable cancer can be very helpful for yourself, family, friends, and the people around you. To be able to understand the causes, preventions, and treatment options for this common type of cancer mostly in women can aid in future needs. Cause: There are many causes to breast cancer from it being an inherited gene mutation to acquired gene mutations. Inherited gene mutations â€Å"canShow MoreRelatedGender Transition : Male And Diverse Population Of Patients1168 Words   |  5 PagesGender Transition: Male-to-Female Transgender Patients Nurses serve a wide and diverse population of patients. Identifying and understanding the transgender population is an area of little research and training for nurses. While it is estimated that less than 1% of the population identifies themselves as transgender, it is a population comprising of all races, ethnicities, religions, ages, and socioeconomic backgrounds (American Journal of Nursing, 2014). Society has long discriminated and denigratedRead MoreCell Signaling Essay1583 Words   |  7 Pageshuman disease breast cancer and sickle cell anemia have been the most prevalent. The importance of these topics in reference to breast cancer and sickle cell anemia are the background information on these diseases, the general population affected, what gene/proteins are involved in these diseases, the symptoms of the diseases, the experimental research, and the key advances/ problems relaying to treatment for the diseases. Understanding the background information and how much breast cancer affects peopleRead MoreThe Country s National Income2334 Words   |  10 Pagesinfections are the largest factors of death, cancer rates are beginning to rise and are slowly emerging as larger threats towards the population. Within Pakistan’s borders the most prevalent forms of malignancy include breast, lip and oral cavity, and lung cancer. Pakistan has a cancer prevalence rate of 291.78 per 100,000 population and an incidence rate of 111.82 (Pakistan Cancer Map, 2012). According to the World Health Organization, the rates of cancer within Pakistan have steadily increased suchRead MoreEssay on Breast Cancer4172 Words   |  17 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Breast cancer will strike one in every eight American women. This makes it the most common cancer in woman. Approximately 200,000 women are diagnosed with breast cancer each year. Of that number, 40,000 will die from breast cancer each year. (Journal of Environmental Health 2003)   Ã‚  Ã‚  Ã‚  Ã‚  Breast cancer is just one type of cancer. Cancerous cells are cells that grow without the normal system of controls placed upon them. Breast cancer develops from the mammary ducts 80% of the time. The other 20%Read MoreThe Yellow Wallpaper, By Harriet Beecher Stowe1603 Words   |  7 Pageswomen’s struggle in the 1900s, such as medical diagnosis and women’s roles. Over the years, women struggled to attain independence and freedom. In order to achieve these liberties, they were females who paved the way and spoke out about these issues to secure equal rights for women. In addition, these powerful females used their vulnerability to challenge the male domination through their literary work. The Yellow Wallpaper is a direct reflection of Charlotte Perkins Gilman and her political view on women’sRead MoreMy Mother Is Diagnosed With Breast Cancer2165 Words   |  9 PagesIntroduction In 2012 my mother was diagnosed with breast cancer, for the following year and a half I watched my mother undergo multiple surgeries, daily radiation, and a variety of other intensive treatments. Throughout the entire process I watched my mother physically and mentally deteriorate. At the time my knowledge of the disease was minimal and not only was I fearful of my mothers future, but I was also unaware of the physiological functions that would overcome my mothers body eternally. FollowingRead MoreNursing Case Study (H-Mole)6781 Words   |  28 PagesTABLE OF CONTENTS I. Introduction 1 II. Objectives 2 III. Anatomy and Physiology 3-4 IV. Definition of Terms 5 V. Baseline Data 6 VI. Nursing History (Gordon’s Functional Health) 7-9 VII. Health History 10-11 VIII. Assessment (Cephalo- Caudal) 12-14 IX. Laboratory and Radiology 15-16 X. Pathophysiology 17 XI. Nursing Care Plan * Acute Pain 18-19 * Fluid Volume DeficitRead MoreWhat Was the American Diet Like 50 Years Ago8269 Words   |  34 Pageseasier than ever before. t) Advancements in technology also led to faster meal preparation. u) During the late 50s and 1960s, American’s attitudes towards nutrition changed as scientific research and other factors combined to heighten awareness. v) In 1959 came the discovery that eating polyunsaturated fats might lower serum cholesterol. xiv) This was followed in 1961 by further evidence linking cholesterol with arteriosclerosis. w) By 1962, nearly 25% of AmericanRead MoreSexually Transmitted Diseases35655 Words   |  143 Pagespotable water is free from chemicals and microbiological contaminants. An adequate supply of safe drinking water is necessary for the prevention of gastro-intestinal diseases (eg. Diarrheal diseases which result from microbiological contaminants), cancers (which can be caused by a long-term exposure to even relatively small amounts of carcinogenic compounds), and for sustainable development in any population. Productivity is hindered due to persons being unable to work for short and long-term periodsRead MoreGp Essay Mainpoints24643 Words   |  99 Pagesuses fottage of cadavers, mutilated and burnt †¢ Lamabaste an entity or concept, one can choose to adopt and acridly acerbic tone †¢ Media conveys information conducive to public debate. If government restricts this, stunt social growth and awareness by limiting information available †¢ China: government blocks web addresses that contain opinions or sentiments that are anything short of in praise of them (online criticism is blocked, limits to what newspapers can print). Still forbids extensive

Thursday, May 14, 2020

Mechanical Engineering Technology Degree A Possible Path to a Career in Biomedical Engineering 2019

A 2017 BBC world news report announced European researchers were developing a wheelchair that can be steered by brainpower. U.S. researchers announced in 2017 that they had discovered a way to grow new bone. These miracles of science and others in the world of medicine are made possible by the study of biomedical engineering. What is Biomedical Engineering? Professionals who have earned a mechanical engineering degree or a degree in a related discipline combine knowledge of engineering with biology and medicine to create solutions to problems in medicine and human health. Those who choose to specialize in biomedical engineering with their mechanical engineering degree also perform research on the biological systems of humans and animals. In fact, research and development makes up one of the largest activities within the discipline of biomedical engineering. What Jobs are Available for Biomedical Engineers? A professional who has earned a mechanical engineering degree online or through some other means may specialize in biomedical engineering to work in a hospital, a research facility, or an industry of some sort. As a clinical biomedical engineer, the professional with a mechanical engineering technology degree may ensure that safety standards are met for hospital medical equipment and may serve as a resource along with the IT department when products malfunction. .u344db603eb74b7bf8bef5f443cac7aed { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u344db603eb74b7bf8bef5f443cac7aed:active, .u344db603eb74b7bf8bef5f443cac7aed:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u344db603eb74b7bf8bef5f443cac7aed { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u344db603eb74b7bf8bef5f443cac7aed .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u344db603eb74b7bf8bef5f443cac7aed .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u344db603eb74b7bf8bef5f443cac7aed:hover .postTitle { text-decoration: underline!important; } READ Persuing an Elementary Education Online DegreeBiomedical engineers in research and development test and design any number of products. Some major accomplishments in biomedical engineering that have already been contributed to society are insulin pumps, artificial organs, lasers for eye surgery, and pharmaceuticals. Areas of continuing research include manipulating genes in order to cure various diseases. Training to Become a Biomedical Engineer An undergraduate mechanical engineering degree, an undergraduate electronic engineering degree, or an undergraduate biomedical engineering degree can qualify a professional for an entry-level job in biomedical engineering. Core engineering classes are completed first. For example, mechanical engineering degree students at Warren National University may begin with courses such as engineering-math, physics, and vector mechanics. Later courses focus on subjects more specific to biomedical engineering, such as properties and selections of materials and machine design. Some prospective students with aspirations to work in biomedical engineering are choosing to earn a mechanical engineering BS degree online in order to maintain work and family responsibilities. Advances in technology have made it possible to earn a mechanical engineering degree online with many of the same conveniences of a campus classroom. College-Pages.com, the career and education resource, is one source of information that gives students access to extensive lists of available programs and education resources in a variety of fields, including mechanical engineering. .u273b445ac4dc700a981b2ee706d22df6 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u273b445ac4dc700a981b2ee706d22df6:active, .u273b445ac4dc700a981b2ee706d22df6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u273b445ac4dc700a981b2ee706d22df6 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u273b445ac4dc700a981b2ee706d22df6 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u273b445ac4dc700a981b2ee706d22df6 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u273b445ac4dc700a981b2ee706d22df6:hover .postTitle { text-decoration: underline!important; } READ Career Options in Computer ScienceHow Strong is the Job Market for Biomedical Engineers? As of 2017, there were only 9,700 biomedical engineers working in the industry. However, the U.S. Bureau of Labor Statistics predicts that the field will see job growth of 27% or more through the year 2018. The aging of the American population along with the desire for cost-effective, high-quality medical equipment will increase the demand for biomedical engineers. The only drawback for those considering this specialty with a mechanical engineering degree is the tendency of many positions, especially in research and development, to require a graduate degree as opposed to most of the other 17 engineering specialties. Related ArticlesCreating Alternative-Fuel Vehicles is High on the Priority List for Environmental EngineersMechanical Engineering BS Degree Online NanotechnologyThe Career Builder A Masters Degree in Computer ScienceOnline Engineering Education Career Opportunities in Food and NanotechnologyFind Science and Engineering Degree ProgramsFind Computer and Technology Degree Programs .ue0048faae1f79b58225efa8cad2ee557 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ue0048faae1f79b58225efa8cad2ee557:active, .ue0048faae1f79b58225efa8cad2ee557:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 2 50ms; text-decoration:none; } .ue0048faae1f79b58225efa8cad2ee557 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ue0048faae1f79b58225efa8cad2ee557 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ue0048faae1f79b58225efa8cad2ee557 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .ue0048faae1f79b58225efa8cad2ee557:hover .postTitle { text-decoration: underline!important; } READ University of Phoenix Nursing 5 Characteristics That Made Florence Nightingale Into a Nursing Legacy

Wednesday, May 6, 2020

Depression Essay - 1448 Words

Depression Introduction Depression is a common illness most people are affected by. Every person has suffered through at least one depression episode if not more. Depression does not discriminate against age, ethnicity or gender. For some people, depression is so severe they feel like it’s not worth living. Other people feel generally miserable or unhappy without really knowing why. Definition Depression is a medical illness that involves the mind and body. It affects how you feel, think and behave. Depression can lead to a variety of emotional and physical problems (Mayo Clinic, 2011). When Depression occurs, it intervenes with daily activities and lacks the feeling of any sort of joy or happiness. It also comes between social†¦show more content†¦Causes of Depression Many things may lead to depression but according to the NIMH (2012), cutting-edge research has presented new opportunities for studying people with depression. Brain-imaging technologies, like magnetic resonance imaging (MRI), have shown that the brains of people with depression actually look different from those of people without depression. Also Emedicineheath (2012) noted, depression is â€Å"not caused by personal weakness and is not a character flaw. When people suffer from depression, chemicals in your brain called neurotransmitters are out of balance†. Many people believe it’s a combination of family genes and/or a stress related event. Reported by MayoClinic (2012) Depression is more common in people â€Å"whose biological family members also have this condition†. Depression may begin with a simple difficult situation or a very big stressful event such as lost a loved one, had a baby, recently divorced, been diagnosed with a long-term disease such as diabetes or heart disease. Experts in Emedicinehealth (2012) suggested sometimes even happy life events, such as a marriage or promotion, can trigger depression because of the stress that comes with change (para 4). Depression can also be caused by hormones. According to MayoClinic (2011) Changes in the bodys balance of hormones may be involved inShow MoreRelatedDepression : Depression And Depression927 Words   |  4 Pagesthe word Depression. Now that I am older I know not to use that term so loosely because depression is a disorder that is very serious. According to the Mayo Clinic Depression, also known as major depressive disorder is a mood disorder that causes a feeling of sadness and a loss of interest. Depression can cause physical problems because it affects how you think along with how you act. For example, you may not want to do activities that you normally would, due to this disorder. Depression does notRead MoreDepression And Sadness Of Depression1423 Words   |  6 PagesTaylor Neighbors Winters English 1301.91 11 November 2015 Depression and Sadness Imagine you are in the middle of a monumental ocean surrounded by heavy, crashing waves. (TS) The sky is black, and the water is cold. Suddenly, the current pulls you under and you forget how to swim. You are desperately gasping for air, fighting the current, but you continue to sink uncontrollably. You scream and with every ounce of the little breath left in your lungs, but nobody hears you; nobody saves you. Your bodyRead MoreDepression And Its Effects On Depression1490 Words   |  6 PagesIn popular culture depression has become a thing that is seemingly almost sought after. A lot of youth use depression to have an edge or some kind of thing that makes them different. I feel like this ideology invalidates people with real mental illness and diagnosed depression. I say this but have also fallen victim to this aesthetic or aura that a lot of people portray. Although hard to define, depression can basically be summed up to be the lack of hope or courage pertaining to your life. It causesRead MoreDepression And Depression In Wurtzel931 Words   |  4 Pagesher life while dealing with depression and its symptoms. Having depression at a young age had affected her whole life and has made it difficult to act normal. Wurtzel expresses her sadness and copes in destructive ways such as cutting and doing drugs. The book goes on a journey of her life and the issues she goes through, meeting people, and dealing with additional problems. The novel’s main conflict is battling with depression and the urges of dealing with depression. I believe young readers wouldRead MoreDepression And Its Effects On Adolescent Depression1290 Words   |  6 PagesDepression is an issue facing a large amount of people today. It has becoming increasingly known that a lot of depression begins to start in the adolescent years for many individuals. The social work profession is critical in helping this adolescent depression not lead to further depression in adulthood. To understand adolescent depression and what is needed to help people suffering from it, we need to further understand the prevalence of adolescent depression, the effects it has on teens sociallyRead MoreDepression1008 Words   |  5 PagesDepression Teresa Collick HCA/250 April 24, 2016 Depression has always been a major health issue going back for many years. Initially being called â€Å"melancholia† it appeared in the texts of the Mesopotamians in the second millennium. It was then thought of a demonic presence that required a priest to be in attendance. The understanding was that depression wasn’t considered a physical issue but a spiritual or mental illness. The BabylonianRead MoreThe Effects Of Depression And Its Effects On Depression1642 Words   |  7 Pages Depression, 2 Every single day, across the entire world, people are diagnosed with clinical depression. I think a lot of people tend to see depression as a excuse/reasoning for something they ve done. In reality, there have been many discussions done and research studies completed on depression to see whether or not it is genetically passed down or learned through experiences/influences. I think it is safe to say that both genetic and environmental factors play a role in depression. InRead MoreA Brief Note On Depression And The Depression2842 Words   |  12 Pages Robyn Lawhorn July 11, 2015 Psychology 100 Mrs. Fischer Hours Worked: 22 Major depression, also known as unipolar depression, is one of the most common mental illnesses. Over nine million adults each year suffer from depression. Many people don’t understand what depression really is, including myself until I did a lot of research over this subject. Major depression is more than a temporary state of being sad. It is a persistent state that can significantly impair an individual’s thoughtsRead MoreDepression Essay : The Causes And Effects Of Youth Depression1566 Words   |  7 PagesCauses and Effects of Youth Depression Most individuals spend a short downcasted period in their lives, but some individuals experience an extended period of dejection. This may be the cause of depression. Depression is a mental disorder that feeds on the negative self-evaluation of an individual. Eventually the individual is blinded of any positivity in their life by the overwhelming pessimistic views of a situation, continuing the cycle. Awareness of adult depression is substantial, but unprogressiveRead MoreAdolescent Depression1112 Words   |  5 PagesDepression is a disease that afflicts the human psyche in such a way that the afflicted tends to act and react abnormally toward others and themselves. Therefore it comes to no surprise to discover that adolescent depression is strongly linked to teen suicide. Adolescent suicide is now responsible for more deaths in youths aged 15 to 19 than cardiovascular disease or cancer (Blackman, 1995). Despite this increased suicide rate, depression in this age group is greatly underdiagnosed and leads to serious

Tuesday, May 5, 2020

Introduction of New Product in Mcdonald Australia Holdings

Question: Discuss about the Introduction of New Product in Mcdonald Australia Holdings. Answer: Introduction McDonald is one of the popular brands globally. The company offers its customers fast food that meets their personal need. It has branches all over the world and its headquarters are located in Australia. According to (The Economist Newspaper 2016), McDonalds restaurants stand amid American capitalisms biggest success stories of private organizations. In the year of 1948, they started with just one burger stall. Their prominence on quick service and a consistent menu has helped it to create to more than 35,000 shops around the world. It worked hard to survive through an unsteady period in the early 2000s. Later, the firms share price increased from $12 in 2003 to more than $100 at the end of 2011. The Economist Newspaper (2016) further, explains McDonalds has lost its sizzle. Worldwide sales have been dilapidated since at least last July. When the company declaired its yearly results on January 23rd, analysts think it will disclose its first full-year fall in like-for-like revenues since 2002. Due to high competition for its competitors such as Burger king, there is a need to improve services offered by the company and if possible, develop some new products that comprehend competitive products offered by the competitors of the company. This market research shows McDonalds dedication to continuously satisfy their customers by sustaining available products and possibly introducing new product in the market known as Make your burger. According to (McDonalds 2016), McDonald's is the world's foremost global food beverage service vendor with over 36,000 locations in over hundred countries. More than 80% of McDonald's restaurants around the world are owned and operated by autonomous local business men and women. The success story of McDonald has been supplemented by its supply and franchises known as the System. Their system has enabled them to Identify, evaluate, implement and scales their customer needs and come up with products that satisfy their customers preference. According to (McDonald 2016), the goal of this company is to become a contemporary, progressive burger company that can deliver an up to date customer experience. McDonalds SWOT analysis 2016 Strenghts Expanded income streams Brand status combined with market management Food menus modified to meet local preference Hugemarketing budget Effective restaurant management Weakness Variable menus in diverse countries Negative Reviews Critic of being a cheap place to buy fast food Low quality services and food Product are sold based on price rather than merchandisedifferentiation Opportunities Develop public image Develop McCaf network distinctly from the outdated McDonalds restaurants Develop improved McDelivery services Develop Make your particular burger service Target middle class in countries such as China Threats Increasing competition Political authorizations The unstable U.S. dollar and Euro exchange rate could affect the company revenue negatively. New implemented work regulations and food safety policies. Constant negative publicity Diminishing need for fast food Table 1: Findings of the SWOT table (Source: Shen and Xiao 2014) Strengths Expanded income streams As mentioned by, (strategic management insight 2013 2016) Sales of McDonald from its restaurants were US$16.488 billion or 64.9% of its total revenues. In 2015, their revenue from their franchise stores was US$8.925 billion which was 35.1% of the companys total revenue. The net income generated from various locations boosts the companys total revenue. Brand status combined with market management The market management comprehends with the brand management. McDonald has a good reputation of providing fast food to customers globally. Its marketing team and management team are working in hand with the production team to ensure that they offer their customers consistent services regarding the quality of their products. Food menus modified to meet local preference Another strength of McDonald restaurants is the fact that their marketing team is thorough to get details regarding preference of the local customer. This gives them the advantage of only manufacturing products that are on demand thus, ensuring fast sales of products produced. Huge marketing budget McDonalds holding have invested their time to market its Brand name which enables individuals to give it the first priority whenever they think of purchasing fast food. This is another advantage they have over their competitors. Effective restaurant management McDonald restaurants are well managed in terms of fast services and top notch technology. The embrace of use of debit cards and credit cards for payments is one of the best technological practice embraced in McDonalds restaurants that makes it easier and safer to purchase fast food Weakness Variable menus in diverse countries McDonald menus are not consistent in different cities/ locations. This always affects customers preference when one travels or visit a different McDonald store. Negative reviews Negative reviews from customers who have had bad experience with the quality of food produced by McDonalds holding affects the brand name. There is a need for the quality assurance team to work with the production team to ensure food produced meets the taste and preference of customers to avoid future negative reviews. Critic of being a cheap place to buy fast food McDonalds holding is known to offer cheap fast food. This makes it a favorite joint sport for the middle-class family (Gao 2013). This SWOT analysis recommends that the company should introduce the Make your burger to comprehend this critics. Low quality food service According to (The economist Newspaper Limited 2016), Sales in China fell piercingly after it was discovered in July 2015, that their suppliers were using expired and contaminated chicken and beef. More in recent times, numerous Japanese consumers have complained that bits of plastic and even a tooth were found in their food. Product are sold based on price rather than merchandise differentiation Products sold for customers are sold on a competitive market price rather than competitive quality products. Opportunities Develop public image Given that the company has the best advertisement skills compared to its competitors, McDonalds has a great opportunity to redevelop on its public image by improving the quality of food and services they offer their customers (Ghobadian and ORegan 2014). Develop McCaf network distinctly from the outdated McDonalds restaurants By expanding McCaf networks from separate traditional McDonalds the company stands out to have a chance of equipping the new McCaf with the latest food processing technological advancements which are more likely to deliver high-quality products to its customers. Develop improved McDelivery services The company should embrace McDelivery to customers homes and offices services. This is an additional marketing service that will attract buyers who prefer telecommuting to purchasing food and beverages from McDonald stores. Develop Make your particular burger service McDonalds holding should introduce Make your bugger services to customers. This will invite more buyers to come up with their creative preferences to order food that best suits their taste. Target middle class in countries such as China China has the biggest population worldwide. McDonalds is popular to offer cheap services to its customers. The company should take advantage of this opportunity to offer their services to the growing population of China middle class to get a significant number of sales of their products. Threats Increasing competition Several companies offering similar services as McDonalds have been developed and they are doing well in the market (Crawford 2015). This is a possible threats that if customers are not satisfied with the quality of food and beverages they purchase from this company, they might change their preferences to get similar services elsewhere such as in Burger King. Political authorizations According to (The Economist Newspaper Limited 2016), some Russian outlets were momentarily closed by food inspectors, when America and other countries of Europe raised their voices against Russia over its armed involvement in Ukraine. Some politicians demanded that the brand must be eliminated from Russia forever (Gayle and Luo 2015). The unstable U.S. dollar and Euro exchange rate could affect the company revenue negatively. The exchange rate for the euro versus U.S dollar has a significant effect on the Gross Income potential of sales achieved with McDonald company holdings (Xu 2014). The euro has dropped tremendously in Europe which is affecting the overall income generated from sales of McDonald products in Europe. New implemented work regulations and food safety policies. McDonalds Company works in hand with their clients to meet the government food and safety regulations. According to (McDonalds food safety 2010-2016) Partnership with suppliers is a serious part of McDonald's advance to adapt existing wealth and establishing new technologies that keep on guaranteeing food superiority and safety. Constant negative publicity This is another threat that is haunting McDonald retail performance (Paul and Roy 2014). However, it can be eliminated by constantly improving the quality of food and beverages produced and marketing of new products that meet customers preferences. Diminishing need for fast food Fast food is considered to have serious health hazards that affect the human body. The increased debates to diminish fast food is a possible threat to McDonalds Company Ltd. Recommendations From the findings illustrated above, we conclude that McDonalds is has been doing well as a fast food service provider. The targeted market for this company is the middle class. The company should focus on countries that have a significant number of the middle class and offer their distinct services in regions that have potential markets. The possible new product that the company should offer its clients is the Make your burger service. This gives its customers the advantage of creating their bugger using their most preferred respites offered by the company. This fact will generally attract more customers. The customer value to be embraced by customers while introducing this service to the market is to ensure that all recipes to Make your burger are top notch regarding taste and preference of the buyer. The company should also ensure that they offer their customers fresh products that have not expired to avoid negative feedback from customers as experienced in China. The new product suits the SWOT analysis by boosting the strengths of the company to offer unique service compared to its competitors. It complements the weakness of the company from the bad reputation of offering customers low-quality food to offering them food and beverages that meet their best preferences. Nevertheless, it creates an opportunity to the company to attract more customers who are interested in making their own buggers using the recipes that the companies offer. It also eliminate possible threats of creating burgers hat have excessive fats by allowing buyers to create their own burgers regarding fat content and calories that they believe suits their health effectively. Reference Crawford, A., 2015. McDonald's: A Case Study in Glocalization.Journal of Global Business Issues,9(1), p.11. Doria D, 2002., Management 222, (P.L. 1-17) Gao, Z., 2013. Revisiting the Golden Arches in China The Chinese Discourse on McDonalds between 1978 and 2012.Journal of Macromarketing,33(4), pp.288-305. Gayle, P.G. and Luo, Z., 2015. Choosing between Order of Entry Assumptions in Empirical Entry Models: Evidence from Competition between Burger King and McDonald's Restaurant Outlets.The Journal of Industrial Economics,63(1), pp.129-151. Ghobadian, A. and ORegan, N., 2014. A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division.Journal of Strategy and Management,7(1), pp.87-100. McDonalds Corporation, 2008. Marketing at McDonalds (P.L. 1-6) McDonalds report, 2009. Executive Summary (P.L. 1-33) McDonald's, (2010-2016),. Company Profile, (Online) Retrieved from:https://www.aboutmcdonalds.com/content/mcd/investors/company-overview/company-overview-segment-information.html Retrieved on 30th July 2016. McDonald's, (2010-2016). Food Safety (Online), Retrieved from: https://www.mcdonalds.ca/ca/en/food/making_informed_choices/food_safety.html Retrieved on: 30th July 2016 Paul, R. and Roy, S.K., 2014. Case Study 11: Marketing of Services: The McDonalds Way. InMarketing Cases from Emerging Markets(pp. 99-112). Springer Berlin Heidelberg. Shen, Q. and Xiao, P., 2014. McDonald's and KFC in China: Competitors or Companions?.Marketing Science,33(2), pp.287-307. Strategic Management Insight, (2013-2016), Mcdonald's Swot AnalysiS 2016 (Online) Retrieved from: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html Retrieved on: 30thJuly 2016. The Economist Newspaper Limited, (2016),. The Economist Explains: Why Mcdonalds Sales Are Falling (Online) Retrieved from: https://www.economist.com/blogs/economist-explains/2015/01/economist-explains-7 Retrieved on: 30th July 2016. Xu, Y., (2014). Understanding CSR from the perspective of Chinese diners: the case of McDonalds.International Journal of Contemporary Hospitality Management,26(6), pp.1002-1020.