Friday, February 21, 2020

Satire and Political Life in Canada Essay Example | Topics and Well Written Essays - 1500 words

Satire and Political Life in Canada - Essay Example Politics is a practise that has been practised for a long time in Canada, though it has incessantly evolved. Satire has been in practise for even longer, dating back centuries. However, the relationship between the two is more recent as the ‘freedom of expression’ has continually become more adhered to by the authorities. It can also be said that the accessibility of effective communication channels to the people has also made the relationship even stronger. Satire and politics have hence of late formed a bond that has got many understanding one through the other (Fisher, 2013). Perhaps the most famous Canadian of 2013, Toronto Mayor Mr. Rob Ford, brought out a new and more advanced context of satire in politics. It is fitting to use this example since many people can identify with it, and consequently understand the extent to which satire and politics are presently entangled. After the mayor admitted to using drugs, comedians from all across the country and in specific parts of the world were prompt to pick it up and bend the admission to their favour. In fact, so many picked it up that some audience started viewing Ford as a victim of mockery. It got to a point where people taking drugs got sympathy from a newly formed population with the mind-set that taking is a sickness rather than a crime (CBCNews, 2013). However, a majority of the people found the ‘mockery’ as hilarious and in a way understood politics through this perspective. It is a further emphasis on the burly bond between satire and politics in the current Canadian society. This is an example that most without the knowledge of the bond can use to realize what it is all about. However, it is appropriate to state that there are many more angles that the same relationship can be understood. The fact that views on political matters can be expressed freely means that the ‘limits’ of political satire are limitless. Some of

Wednesday, February 5, 2020

The Importance of Marketing for Business Essay Example | Topics and Well Written Essays - 1250 words - 1

The Importance of Marketing for Business - Essay Example The author has rightly presented that marketing helps a business in creating value for its customers. Most companies today implement customer-driven marketing strategies which allow them to create value for target customers. Companies today identify and select marketing segments, develop products and marketing programs targeted to each and focus on the buyers who have more interest in the values that they create the best. They then decide on a value proposition by differentiating the market offering and positioning it in the minds of the target customers. The customer relationship management part of marketing is about maintaining and building profitable business relationships by delivering superior customer value and satisfaction. Just as companies are being very choosy about which customers to serve, they are serving the chosen customers in a more lasting way. Marketing today has become an art of finding, retaining and multiplying profitable customers. Apart from helping companies c onnect more deeply with their customers, marketing also helps companies connect to customers more directly. It helps customers buy virtually everything without going to a store through telephone, online, mail order catalogs etc. In fact, such has been the success of direct marketing that some companies such as Dell only use the direct channel to sell their products. Marketing also helps businesses build strong, lasting and profitable relationships with customers through social media